Grab Audience Attention
We make films that stop viewers in their tracks and take notice. This may be through creative cutaway shots or the use of mixed media to bring elements of animation into our videos.
We’ll take you through some creative techniques we shall incorporate into your next interview video.
Using Animation
We have a passion for pushing creative boundaries and usually bring a wide array of ideas to meet a brief. Here are three examples of videos in which we used attention-grabbing animation to bring to life a talking head interview.
Creative Interview Techniques
The use of Motion Graphics text / kinetic typography and animated iconography to help to underline what the interviewee is discussing has several advantages:
Cinematic Filming
we try to find a location that matches your subject matter tonally.
Using interesting locations
we try to find a location that matches your subject matter tonally.
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Talking directly to the audience
In this film the subject was very confident and felt comfortable talking to the camera, rather than talking to an interviewer who’s just off camera. Traditionally interviewees look just off camera to the right or left of the lens. This is because having the person talk directly to the audience down the barrel of the lens can feel intense for the audience. Sometimes the subject matter doesn’t call for a direct approach. In this interview, however, it worked really well because Aparicio is a natural presenter and felt at ease talking directly to the audience. Because he introduces himself at the beginning of the film it doesn’t feel odd that he’s talking at us, rather than to an interviewer.
Creative B-roll
B-roll are the shots that you use to cut away to during a talking head interview. They are normally used to illustrate what the person is talking about.
B-roll can be used entirely instead of talking head interviews. For example, in this film for USAID/NUDEIL we filmed the interviews but only used the audio. Instead we thought that it was unnecessary to see the person talking because it was clear from the B-roll who the subject of the film is, so this allowed us plenty of time to tell a story with the visuals. In this series we see three professional experts going about their daily activities and the B-roll gives a glimpse of their lives.
Storytelling
In this film the subject was very confident and felt comfortable talking to the camera, rather than talking to an interviewer who’s just off camera. Traditionally interviewees look just off camera to the right or left of the lens. This is because having the person talk directly to the audience down the barrel of the lens can feel intense for the audience. Sometimes the subject matter doesn’t call for a direct approach. In this interview, however, it worked really well because Aparicio is a natural presenter and felt at ease talking directly to the audience. Because he introduces himself at the beginning of the film it doesn’t feel odd that he’s talking at us, rather than to an interviewer.
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